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A clothing brand making streetwear political

What one wears, how one wears it, and when one wears it constitutes expressions of degrees of social freedoms and influences. This is what the new streetwear label Societal believes, and is therefore selling a range of garments that highlight sociopolitical issues.

What one wears, how one wears it, and when one wears it constitutes expressions of degrees of social freedoms and influences. This is what the new streetwear label Societal believes, and is therefore selling a range of garments that highlight sociopolitical issues.

The activist-minded UK-based fashion brand Societal was just launched less than three months ago, but its founders questioned how much attention society gave to issues of equal rights and political justice.

“Imagine how empowering it would be to create clothing that addresses almost every social and environmental issue ranging from philosophy, political, human rights and social challenges. With creativity, Societal aims to represent historical personalities and give a reformative voice to our planet,” said Societal founder, DJ.

Societal partners with artists to connect people with the new and next of political fashion, culture, and art. And as an indie clothing brand, their apparel offerings include an expanding range of political t-shirts, hoodies, crop-tops, and more.

“We are not a faceless streetwear label; we live and breathe design and are committed to building a better world for all. Better for-profits, better for people, and better for our planet,” said DJ.

Societal wants to walk the talk, too; it promote ethical practices, advocacy and activism to ensure their products are sourced from ethical-suppliers that comply with labor, environmental and safety standards. 

“We’ve got to hold up the banner until every person has health care, we’ve got to hold it up until every child is lifted in love, we’ve got to hold it up until every job is a living-wage job and every person in poverty has guaranteed subsistence,” said DJ.

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Hopefully, eventually, by not believing in borders and embracing the idea of bringing together people from all around the world, Societal can help in its own way. One fab item at a time…

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