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Utilizing athletes to shape fashion: Learning from MNML’s approach

Mnml’s impact on the fashion industry extends beyond its own success, inspiring a new era of collaboration between fashion houses and athletes. As the fashion landscape continues to evolve, Mnml remains at the forefront, setting trends and redefining the boundaries of men’s fashion.

Mnml, a LA based contemporary brand has grown their impressive DTC business by creating quality garments at an approachable price point. Last year the company sold for 48Million USD. A huge part of the brands growth and success has been ATHLETES.

To give you an idea of consistency in engaging with athletes, every week, Mnml places its signature looks on 5-10 athletes which is prominently showcased in the tunnel pre-game. This innovative approach that has been built into the brand since its inception, has not only revolutionized men’s fashion but has also inspired big fashion houses to adopt a similar model. Today, front rows of fashion shows are sprinkled with NBA, NFL, and soccer stars, signaling a shift in how brands approach marketing and audience engagement.

The concept of pregame fits showcased in the tunnel has evolved into a runway of its own, where brands can showcase their latest collections and connect with a diverse audience. This trend, popularized by Mnml, has transformed the way fashion houses interact with athletes and fans alike, creating new opportunities for collaboration and brand exposure.

Big fashion houses are now leveraging the influence of athletes to reach a broader audience and tap into new markets. By partnering with athletes, these brands can showcase their collections in a unique and authentic way, resonating with consumers who are increasingly looking for authenticity and relatability in the brands they support.

Mnml is a leading menswear brand known for its commitment to quality and high fashion. Established over five years ago, Mnml has become a cornerstone of pre-game fits, collaborating with athletes and creating consistent tunnel looks that resonate with a broad audience. The brand’s dedication to excellence has earned it a loyal following and a recent acquisition for $48 million by AKABrands, solidifying its position as a leader in men’s fashion.

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