MUSIC

FAO new musicians: Win the battle for commercial success by building your army of fans

For many, playing music is little more than a relaxing hobby. For others, it is the dream career. If you fall into the second category, there are a number of contributing elements that will dictate whether you achieve that goal. Perhaps the top item on that agenda, however, is your ability to build a fan base.

For many, playing music is little more than a relaxing hobby. For others, it is the dream career. If you fall into the second category, there are a number of contributing elements that will dictate whether you achieve that goal. Perhaps the top item on that agenda, however, is your ability to build a fan base.

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You could be the greatest singer and musician on the planet. Without fans, though, it will count for nothing – at least in a commercial sense. Therefore, building that following is key. It’s arguably the hardest test you’ll ever face, but here’s how you can pass it with flying colors.

Be Distinctive

The music industry is a fiercely competitive. With so many artists trying to make the mark, the only way you’ll leave yours is by being unique. Fans need to be excited, and doing the same things as everyone else will only ever bring limited results.

If you are going to become a huge success, you’ll need to consider the ingredients needed for a hit. However, it’s equally imperative that you follow your individual pathway to success. Apart from anything else, you are an artist. Stifling your creativity can only bring negative impacts. Conversely, showing your passion should win fans with far greater impact.

Play Gigs

They say practice makes perfect. As a musician, the best way to perfect your craft is to play gigs. Not only will this give you a greater feel of playing in front of audiences. Perhaps more importantly, you’ll have a chance to grow a fanbase and interact with fans.

Use those events to gauge response. You’ll soon find out what ideas are working. Seeing you live will immediately encourage a stronger emotional connection from the listener too. Above all else, this can be a great way to earn money during your rise to the top.

Grow An Online Audience

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We are living in a digital age. Even the likes of Justin Bieber relied on the internet before becoming a global sensation. Quite frankly, it could be your greatest asset for building an audience also. Learning to embrace this is essential.

Figures speak for themselves. Seeing that a song is popular encourages new listeners to give it a chance. As such, Soundcloud plays and YouTube watches can be crucial. Apart from anything else, social media is a great way to promote your music and gigs while connecting with fans.

Become A Brand

For you, it might be all about the music. For the listener, however, external factors play a key role. People buy from people, and music fans want an artist that they can invest in. Some people even identify themselves by the music they love. In addition to showing your personality, you should also aim to sell merchandise.

In the immediate future, this helps you make money. However, those products also spread the message to friends and family of the people wearing those shirts, bags, and items. If this doesn’t help you spread the word in an exciting manner, what will?

We believe that just because one is popular, doesn\'t mean it merits that popularity. There are many at the fringes also meriting attention, though do not have the means to means/know-how to be so. And so here we are, celebrating everything... artistic life from the fringes.

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